Who we are
CareAnchor is an independent information and guidance service that helps families in England understand and compare adult social care options. CareAnchor is not a care provider, does not employ carers, and does not arrange or refer placements.
What data we collect
We collect a small amount of data, only what is needed to make the service work:
- Anonymous session data — a randomly generated identifier so we can understand how the service is being used.
- Postcode outward code only — for example, “SW1” rather than your full postcode. We use this to find services near you.
- Care Record account details — if you choose to create one, your email address and a hashed password.
- Shortlist contents — the providers you have saved.
- Enquiry submissions — the name, email and message you send to a provider.
- Event logs — actions like viewing a Care Option or saving a provider, used to improve the service.
How your data is stored
Data is stored securely on Lovable Cloud, which is hosted in the EU West (Ireland) region. Connections to our service are encrypted in transit, and stored data is encrypted at rest.
What we do not collect
- We do not store your full postcode.
- We do not send marketing emails. Ever.
- We do not collect or share data with third-party advertisers.
- We do not use tracking cookies for advertising.
Use of the Claude API
When you generate a Care Record summary, a short summary of your shortlist (provider names, ratings and care types) is sent server-side to Anthropic's Claude API to produce the summary text. No other data — and no personally identifying details beyond what you have explicitly saved to your shortlist — is ever sent.
Use of Plausible Analytics
We use Plausible Analytics to understand which pages are visited and how people move through the service. Plausible does not use cookies, does not collect personal data, and does not track users across other websites.
Your rights under UK GDPR
You have the right to:
- Be informed about what data we hold about you.
- Access a copy of your data.
- Have inaccurate data corrected.
- Have your data deleted.
- Restrict or object to how we process your data.
- Lodge a complaint with the Information Commissioner's Office (ICO).
How to request data deletion
Email hello@careanchor.co.uk and we will delete your Care Record account and any associated data within 30 days.
Care providers
If you register as a care provider on CareAnchor, we collect your name, role, email address, phone number, and your CQC provider ID. This information is used to verify your registration and to display your organisation's profile to families using CareAnchor. We do not share this information with third parties.
Care workers
If you register as a care worker on CareAnchor, we collect your first name, last initial, years of experience, specialisms, languages, and a personal statement. This information is displayed on your public profile to help families understand who may be supporting them. We also collect details of your employer relationships for the purpose of validating your employment. We do not display your full name, contact details, or employer information to families.
Data controller
CareAnchor is operated by Adult Social Care Marketplace Ltd, a company registered in England and Wales.
Company number: 15270298
ICO registration number: ZB718736
Registered address: 93 Greencroft Gardens, London, England, NW6 3PG
Contact us
If you have any questions about this privacy policy or how we handle your data, please contact us at hello@careanchor.co.uk.
An important note
CareAnchor is not a care provider. We are an information and introductory service only.